Privacy Policy

At Elder Shield (eldershieldup.com), we are committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights under the EU General Data Protection Regulation (GDPR).

1. What Data We Collect

We process the following categories of personal data:

  • Contact & Identification Data: Name, email address, billing address.
  • Plan & Payment Data: Selected insurance plan, payment method details, transaction history.
  • Technical Data: IP address, browser type, device information, cookies and similar technologies.
  • Usage Data: Pages viewed, quote requests submitted, time spent, preferences, referrer URLs.

2. How We Use Your Data

Your data is used to:

  • Generate and personalize insurance quotes and plan recommendations;
  • Manage your policy subscription and process payments;
  • Send service updates, policy reminders, and surveys;
  • Analyze site performance and improve features;
  • Ensure security and prevent fraud;
  • Comply with legal and regulatory obligations.

3. Disclosure of Data

We share your data only with:

  • Payment processors (e.g., Stripe) for billing purposes;
  • Analytics providers (e.g., Google Analytics) for site insights;
  • Insurance carriers and partner providers under strict data-processing agreements;
  • Regulatory authorities when required by law.

4. Data Retention

We retain personal data only as long as necessary to fulfill contractual obligations, legal requirements, or our legitimate interests—typically up to 5 years after policy expiration or account cancellation.

5. Your Rights

You have the right to:

  • Access your personal data (Art. 15 GDPR);
  • Request correction of inaccurate data (Art. 16 GDPR);
  • Request deletion of your data (Art. 17 GDPR);
  • Request restriction of processing (Art. 18 GDPR);
  • Request data portability (Art. 20 GDPR);
  • Object to processing based on legitimate interests (Art. 21 GDPR).

To exercise your rights, contact us by email at contact@eldershieldup.com or by post:

Elder Shield
250 Dundas St, London, ON N6A 1H3, Canada
Business Number (BN): 815-732-459

6. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no system is completely secure.

7. Refunds for Policy Fees

If you cancel a paid policy within 14 days of purchase, you may request a full refund. Requests must be submitted in writing to contact@eldershieldup.com. Approved refunds are processed within 30 days to the original payment method.