GDPR Compliance

At Elder Shield (eldershieldup.com), we take personal data protection very seriously. This Privacy Policy explains what data we collect, how we process it, and your rights under the EU General Data Protection Regulation (GDPR) when using our retirement insurance services.

1. Data We Collect

We process the following categories of personal data:

  • Contact & Identification Data: Name, email address, quote and plan preferences.
  • Usage Data: Pages visited, plan comparisons viewed, time spent, form submissions.
  • Technical Data: IP address, browser type, device information, cookies and similar technologies.
  • Payment Data: Billing information for paid plans (e.g., credit card details, billing address).

2. Purpose & Legal Basis

We use your data to:

  • Provide and personalize insurance quotes and plan information;
  • Manage your subscriptions and billing;
  • Communicate policy updates, reminders, and surveys;
  • Ensure site functionality and security;
  • Comply with our legal obligations.

Processing is based on Article 6(1)(b) GDPR (contract performance), Article 6(1)(c) (legal obligation), and Article 6(1)(f) (legitimate interests).

3. Sharing Your Data

We share data only with:

  • Payment processors (e.g., Stripe) for subscription billing;
  • Analytics providers (e.g., Google Analytics) for site performance;
  • Trusted partners under strict data-processing agreements;
  • Regulatory authorities when required by law.

4. Data Retention

We retain personal data only as long as necessary to fulfill contractual obligations or legal requirements, and to support our legitimate interests—typically up to 5 years after plan expiry or account cancellation.

5. Your GDPR Rights

You have the right to:

  • Access your personal data (Art. 15 GDPR);
  • Request correction of inaccurate data (Art. 16 GDPR);
  • Request deletion (“right to be forgotten”) (Art. 17 GDPR);
  • Restrict processing (Art. 18 GDPR);
  • Receive your data in a structured format (Art. 20 GDPR);
  • Object to processing based on legitimate interests (Art. 21 GDPR).

To exercise your rights, please contact us at contact@eldershieldup.com or by post at:

Elder Shield
250 Dundas St, London, ON N6A 1H3, Canada
Business Number (BN): 815-732-459

6. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. While we strive for high security standards, no method of transmission is completely secure.